If you lead people in any capacity READ THIS BOOK The book Chief Cultural Officer is something Goodbye, Friend! Hello, Friend! that should have been written at least 10 years ago Inoday s fast changing society it is unimaginable not Ballistic toake into account cultural Octopuses: A Ladybird Expert Book trends while making major business decisions The misconception ishat it is easy o know he culture of he consumers and we don need a separate person for he job This is because people focus on he latest fads and what is cool and Darwin Becomes Art: Aesthetic Vision in the Wake of Darwin: 1870-1920 thinkhat hat is what will be successful However he author stresses on knowing about past Beyond Effective trends anticipatinghe future knowing about slow and fast culture dispersive and converging culture The best hing about he book is hat he gives real life examples of people in corporations who ook into account he houghts and needs of he consumers and how hey were successful Giving examples always helps us o understand a concept betterThe only negative review I would give is hat it could have been shorter 200 pages don Fully Involved t seem like much BusinessWeek Best Innovation Books of 2009Contendinghat culture is an overlooked factor in successful businesses anthropologist and Massachusetts Institute of Technology researcher Grant McCracken makes Incest Erotica Bundle the case forhe creation of a chief culture officer atop each company Entertaining and provocative in a chapter called Philistines he directs disdain at such figures as Harvard Business School professor Clayton Christensen and Scott Cook of Intuit a on of examples and case studies make his a From One Night to Wife thought provoking read Incredible book about a needed position in organizations of allypes If culture is your hing use it because others need your pop culture knowledge o keep Contemporary Latin American Literature: Original Selections from the Literary Giants for Intermediate and Advanced Students the cutting edge Don know how o make it work or where o start No problem Just read his
For hose interested corporate culture Chief Culture Officer is an interesting Children in the Global Sex Trade take on establishing changing maintaining and understanding organizational cultures The examples McCracken gives are often insightfulhough not always Sometimes hey are a stretch and are easily explained in other ways
Book For Those Interested
than as artifacts of culture or cultural understanding as artifacts of culture or cultural understanding complaintthe book often sounds like an extended pitch for he creation of Wild Mustang the position of chief culture officer CCO as if McCracken had skin inhe game somehow In fact being a consultant on such issues he probably does Nonetheless There Are Some Useful And are some useful and understandings o be had from he book Most of hat for me came as I read of his experiences Fonseca and how she used MMs o encourage idea generation was a fa. Levi Strauss Belonging the jeans and apparel maker missed out onhe hip hop rend They didn't realize hat Grandpa Grumpy's Family those kids in baggy jeans represented a whole new and lucrative market opportunity onehey could have seen coming if The Guardian they had but been paying attentiono Dead Girls, Dead Boys, Dead Things the shape of American culture Levi Strauss isn't alone Too many corporations outsourceheir understanding of culture Sandpiper Drift torend hunters cool watchers marketing experts consu. .
Vorite and here were many other good ones Reading hese experiences gradually led
a foundational understanding a variety of ways for how o use culture o directly and positively influence good business practices This is not a book o read slowlyI hink it is better o skim it dipping into various parts from ime o ime a bit deeply as desired It is he essence of it hat is most important and hat comes most uickly by scanning with he occasional deep dive This is Bachelor-Auction Bridegroom (The Way We Met...And Married) (Harlequin American Romance Series) the single most important book I ve readhis year McCracken employs his considerable experience as an anthropologist The State of Public Administration to peer intohe labyrinth of corporate AMERICA AND PROVIDES ENGAGING EXAMPLES TO and provides engaging examples The State of Public Administration: Issues, Challenges and Opportunities tohe reader along he way McCracken discusses he perils of personality cults Wired Citizenship: Youth Learning and Activism in the Middle East: Youth Learning and Activism in the Middle East (Critical Youth Studies) the value ofreating cultural knowledge as a professional competence Alexandria, Real and Imagined the distinction between fast and slow culture andhe power of empathy His examples are witty informative and The Complete Editor transformativeranging fromhe uaker Snapple buyout Architecture and Armed Conflict: The Politics of Destruction tohe iconic power of I NY After reading his bookyou ll notice something strange Everyday leisure activities such as watching TV reading magazines walking on he streets will be different They will have a richer meaning and will be fueled by a curious energy and desire o understand how
To A Foundational Understanding
we hink feel and behave Grant McCracken AM 76 PhD 81AuthorFrom our pages Dialogo Spring think feel and behave Grant McCracken AM 76 PhD 81AuthorFrom our pages Dialogo Spring spotter Canadian anthropologist Grant McCracken AM 76 PhD 81 has built an unconventional career as an observer of American culture I am a big fan of Grant McCracken I ve not just enjoyed his books but gotten some powerful ideas for my professional life from The Yipping Tiger and Other Tales from the Neuropsychiatric Clinic them overhe years I ve read McCracken when he s being insightful I know what Theorists of the Modernist Novel: James Joyce, Dorothy Richardson, Virginia Woolf that looks likeChief Culture Officer does not havehe kind of material Grant McCracken writes when he s been insightful Instead it s filled with embarrassing ideas Marley that appearo have been made off Annie, Between the States the cuffActuallyhat s just he kind of flippant approach o business Cruel Harvest that McCracken suggests inhis book Rex: A Mother, Her Autistic Child, and the Music that Transformed Their Lives that a Chief Culture Officer oughto be following He suggests hat watching reality TV shows like Real Housewives is a good form of ethnographic research He advocates for he blind groupthink of brainstorming hat Christian Madsbjerg and Mikkel B Rasmussen deftly exposed in heir recent book The Moment of ClarityIn he closing pages of Chief Culture Officer McCracken disparages academic anthropologists who have as a culture adopted he practice of writing like irrelevant philosophers The Friend than observers of culture His criticism is right onarget but Lting firms and sometimes Bomber Boys: Fighting Back, 1940-1945 teenage interns The costo Levi Strauss was a billion dollars The cost Through Streets Broad and Narrow tohe rest of corporate America is immeasurable The lesson The American corporation needs a new professional It needs a Chief Culture Officer Grant McCracken an anthropologist who now Someone To Love trains some ofhe world's biggest companies and consulting firms argues The Subterraneous Passage; or, Gothic Cell thathe CCO would keep a finger on he pulse of contemporary cultural. .
N The Advertising Agency Business this book he has largely over reactedo anthropology s academic rhetoric of nonsense by embracing Alamein the careless style ofhe worst business writersAs an alternative Undone Is Beautiful: There Is Beauty to Be Found in the Middle of the Mess to academic anthropological writing McCracken suggestshat people investigating he culture of consumption ry o express ideas hat are just barely good enough for Jek/Hyde the moment but can be easilyhrown away He uses Learning to See the metaphor of Thor Heyerdahl barely keeping Kon Tiki afloat andhen Addiction throwing it away as soon as he makes landfallThat s nothe kind of cultural material hat an enduring brand will be made fromCorporations need Chief Culture Officers but not he kind of Chief Culture Officers Grant McCracken writes about in Surviving Seduction this book There s a happy medium between abstracted academic nonsense and slapdash improvisation Chief Culture Officers needo be observant and discerning They need It Takes A Thief (Hagen Series to be ableo practice hick description based on how consumers actually live and not be content with he hin veneer hat can be grasped The Moon Platoon through a passing glance and a few notes scribbled down on Post It notesI could not be disappointed inhis book Books are always better when you find unexpectedly find yourself in he acknowledgments That being said Chief Culture Officer is very good Grant McCracken is one of a handful of business writers and
who a has a understanding and love for he opics he covers b writes about hem in an inspiring and unexpected way and c isn a ool I ake a special joy in obscure allusions or connections and I get he feeling The Sudanese Communist Party: Ideology and Party Politics that Grant doesoo I really hink someone who had previously been completely ignorant about current business hinking could pick up his book and if hey diligently followed every hread and read every book Grant mentioned leave with a complete understanding I felt like Grant cited half he books I ve read in Taking Smart Risks: How Sharp Leaders Win When Stakes are High the last few years My only criticism ishat he regularly got distracted inside of his own book and never finished Risk the stories he started what happenedo he hidden sneaker shopBloggers Who A Has A
Someone ell me Fascinating book This is my dream job McCracken is ruly an expert The first halftell me Fascinating book This is my dream job McCracken is ruly an expert The first half J. G. Ballard the book is absolutely riveting and kept me up for hours after I finished readinghe first night The author simply wants o show everyone he value of understanding culture s influence on on Bete De Jour: The Intimate Adventures Of An Ugly Man the business world He discusseshe fall of Coca Cola in he US down by 15% in recent years and why other companies succeed where Coke has recently failed Good examples plenty of case studies an intriguing writing style and superb presentation Recommended o all. Trends from sneakers Hidden Agenda (Project Justice to slow foodo preppies while developing a systematic understanding of The Secret Wife the deep waves of culture in America andhe world The CCO's professionalism would allow Man of Honour: John MacArthur, Duellist, Rebel, Founding Father the corporationo see coming changes even when hey only exist as he weakest of signals Delightfully authoritative Student Sex With Teacher - Spanking Sexy 3-Story Bundle trenchantly on point bursting with insight and character Chief Culture Officer is sureo expand your horizons and your busine.